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Small Changes, Big Difference : Marketing Your Ashland Business

Join the Downtown Ashland Association and the Dominion Energy Innovation Center to learn more about using the different digital channels to reach customers.

One of the most common stumbling blocks for small businesses is figuring out where and how to put their marketing budgets to use. Greg Magnus will introduce the key concepts behind an effective digital marketing strategy and explain why you can't afford to ignore everything besides Facebook. Attendees will learn both overall strategy as well as some specific tactics to follow for sites like Instagram, Twitter, and Linkedin.

Greg Magnus is a seasoned publishing entrepreneur, business consultant, and marketing strategist. He currently serves as president of AIM Custom Media where he is charged with helping clients improve business processes and develop results driven marketing campaigns. Results include helping clients master digital marketing, blogging, social networking, and technology to achieve greater business success. His diverse talents, technical skills, and project management expertise comes from hands-on experience gained while serving a long list of small and mid-sized businesses as well as Fortune 500 companies such as GE, Xerox, Marriott, Southern States, Capital One and Olin Corporation.

Greg's presentation will be followed by a panel of local business owners to discuss their successes and trials with different online marketing channels.

Earlier Event: September 18
Randolph-Macon Entrepreneurship Club
Later Event: October 8
Open Coffee Club